90 Degrees was founded in 2012 by Dan Wenn aka Danny Awes. The road to starting 90 Degrees can be mapped back to 1988 when Dan picked up his first spray can in Melbourne at the age of nine. Twenty four years of painting walls, an honours degree in Communication Design from RMIT University, and a career in graphic design later, 90 Degrees was born. At its inception, 90 Degrees was one of the world's first artist-run commercial graffiti and street art businesses.
Helainie came on board to run the business side in 2016, and between them they've built a practice that has delivered over 500 commissioned murals for some of the world's most recognised brands and spaces.
When Dan started, there weren't many options for businesses looking to commission a mural from an artist who could also work to a brief, meet a deadline and navigate a commercial fitout. There are more now. But the thing that set 90 Degrees apart in 2012 is still the thing that sets it apart today. When you work with us, you deal directly with us. We are not an agency or a platform. We don't take a cut of the budget and then pass the work and a fee on to an artist. Dan designs and paints every client's artwork. Helainie manages every project. Nobody gets handed off to someone else. Nothing gets lost between a salesperson and a subcontractor. You know exactly who you're dealing with from the very first conversation.
Since 2012 we've been refining how we work — our process, our materials, our communication, our understanding of what different clients need and our ability to advise our clients on what will work best for their space. We've delivered commissioned murals for homes and hotels, breweries and boardrooms, public spaces and private ones across Melbourne, Sydney and Australia-wide. The brief changes every time. The standard doesn't.
We feel very fortunate to belong to a community of exceptional creative practitioners — graffiti writers, street artists, musicians, fashion designers, fine artists, photographers, filmmakers, advertising creatives and more. These are our people. Our friends. Our family. Our network extends across Melbourne and around the globe, and when a project calls for skills beyond our own, we know exactly who to bring in.
I just like to make paintings that make people happy.
Dan Wenn, known as Danny Awes, has been painting graffiti and street art since 1988. He is one of Australia's most respected mural artists, known for photorealistic murals, graffiti letter work and a brief-driven practice that adapts to every project rather than working within a fixed aesthetic. He holds an honours degree in Communication Design from RMIT University and has worked with global brands including Adidas, Google, Puma, LinkedIn, Visa and Lululemon. He was the first ever winner of War of the Words, a timed graffiti battle that remains one of the most prestigious events in the Australian scene. Every commissioned artwork is designed and painted by Dan.
Helainie brings close to 15 years of project management experience across the creative industries, fashion and higher education to her role at 90 Degrees. She holds a Bachelor in International Studies from UNSW and a Masters in Fashion and Textiles from RMIT University, where she also lectured postgraduate students before joining Dan at 90 Degrees full time. Prior to this she worked as the Merchandise Coordinator for RMIT - buying, developing and merchandising all RMIT branded apparel and products and doubling merchandise sales year on year in the process.
At 90 Degrees, Helainie is the primary point of contact on every project, managing briefs, timelines, budgets, stakeholders and site compliance from first conversation to final invoice. She places enormous value on the relationships she builds with clients and contractors, many of whom become long term collaborators and friends. She is always available, follows up, remembers the details, and makes sure people feel they are in good hands.
She provides consultancy to councils around graffiti mitigation and public art. Most recently, she managed Merri-bek Council's annual mural program, overseeing artist engagement, wall sourcing, logistics and design advisory across the full program.
Her background in product development allows her to explore creative applications for Dan's art beyond the wall, turning artworks into products, prints and branded merchandise that extend the life and reach of every artwork.
Learn about our process.
From idea to artwork, we work with our clients to take their spaces to the next level. Dan will stick to what he does best (create art) and Helainie will make sure each project is on time, on brief and on budget.
Tell us about your project. If you're not sure where to start, that's fine too. Scoping and developing briefs is part of what we do.
Dan researches, sketches and designs your artwork. You'll receive a full colour, to-scale digital mock-up before anything gets painted.
Dan paints. Helainie manages. We align with your schedule and keep you informed throughout.
The artwork is complete and the space is left as we found it. We do a final walkthrough before we pack up.
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"Dan and the team are the best around. Could not recommended them highly enough. They created an amazing series of artworks for our business. 10/10"
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"Working with Dan and Helainie from 90 Degrees Art was an absolute pleasure from start to finish.... Highly recommend the 90 Degrees team for any project that requires skill, heart, and exceptional artistry."
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"... Very simply, they are the best of the best of the best..."
We come fully prepared for any site, any project and any community.
For press and media enquiries, visit our media centre where you can download our media kit, access images for media use and find contact details for media enquiries.