Hustle Hoops
Hustle Hoops
Hustle Hoops Basketball Coaching asked us to design their branding and merchandise and - in something new for us - sent us initial concepts created by a very talented 12 year old artist!
At first the clients felt a bit hesitant as they hadn't done something like this before. Dan included them in each step of the design process and guided them to a result they were ecstatic about.
"We are absolutely blown away by the work and all the extra effort put in. We love the colourful graffiti style and how it looks on the merchandise—fantastic. The logo is sensational too. 90 Degrees Art exceeded our expectations."
Ben, Hustle Hoops
About the brief
Hustle Hoops really liked the idea of graffiti lettering for their logo.
In the initial consultation Dan advised them that it's really important to make sure that graffiti lettering needs to be readable. This means that the graffiti letters can't join, or be too wild. Dan always designs logotypes to be readable from a distance.
Dan loved this brief as it got to combine his passion for graffiti and design - he dedicated a lot of time to making sure the clients were completely satisfied with the work.
I had great fun working on this stuff! Combining design and graffiti is something I love.
About the designs
Dan created bespoke type design for the logotype, designing unique lettering by hand rather than using a font.
Good logo/brand marks have one visual idea incorporated in to them. Ben's idea was to focus on street basketball - this was the basis for the bricks and basketball in the final designs.
Included in Hustle Hoops design package:
- Brandmark/logotype design
- Merchandise - T shirts and Hoodies
- Digital products - Email Signature, Social profile pictures, banners
Our Services
- MuralsGraffiti and street art murals for anywhere - hospitality, office, residential...01
- Brand ActivationsBranded live graffiti for product launches & brand activations. 02
- EventsLive artwork production by graffiti and street artists for events.03
- Removable ArtStreet art and graffiti prints, canvases and wallpaper.04
- DesignLogos, rebranding, graffiti and street art graphic design for print and digital.05
- WorkshopsLearn to paint with a spray can via a graffiti workshop experience.06
- Content CreationFilm a mural being painted and share the content on socials.07
- MaintenanceCare and upkeep of outdoor and indoor graffiti and street art murals.08
Read more about our services. Learn about our process.
