One artist - Dan. One project manager - Helainie. Together we create murals that make spaces better. We think our work speaks for itself. It's what we're known for. It's what we love doing. We've been in business since 2012. And Dan's been painting his whole life.
Some things you may be wondering.
What types of illustration projects do you take on?
Anything across print and digital. Editorial illustration, packaging artwork, book covers, character design, brand mascots, campaign visuals, spot illustrations, merchandise artwork and brand extension work. Dan works in any style a brief requires and if your brief calls for something with a bit of a graffiti or street art bent, then all the more fun for Dan!
How much does a commissioned illustration cost?
Pricing depends on complexity, usage and turnaround. We provide a fixed quote upfront once we understand the brief, so there are no surprises. Most commercial illustration projects sit between a few hundred and several thousand dollars depending on scope and licensing.
Who owns the artwork and what can I use it for?
Commercial usage rights are agreed upfront and built into every quote. We'll set out exactly where the artwork can be used, for how long, and on what, whether that's a single campaign, ongoing brand use or full transfer of IP ownership. Nothing is left ambiguous.
Can you illustrate in a graffiti or street art style?
Yes. It's where Dan started, and it's still one of the most requested styles for brands wanting an urban, youth-led or culturally credible aesthetic. We've delivered graffiti-style illustration for packaging, apparel, campaigns and merchandise.
How long does an illustration commission take?
We like to allow around two to four weeks from brief to finished art, depending on complexity and revision rounds. Rush turnarounds are possible when Dan's schedule allows.
What file formats do you deliver?
Print-ready and digital files in whatever format your project requires.
Do you do illustration for packaging and product design?
Often. Packaging illustration, label artwork, character work for product lines and full illustrated brand systems are all part of what we do.
Why hire a human illustrator instead of using AI?
AI is great for so many applications. We use it ourselves for things like early stage ideation, merch mock-ups, mood boards and visual reference. What it doesn't do well is deliver a finished piece of work that's original, on-brand, legally clean and consistent across multiple touchpoints.
Commissioned illustration by a human gives you something AI can't - artwork built specifically for your brief, owned by you, with clear commercial usage rights and no risk of generic or derivative output appearing on a competitor's packaging next month. Characters and styles stay consistent across applications. Revisions are considered and intentional rather than another roll of the dice. And if the work needs to live on packaging, in print or at scale, the files are built properly from the start. And all of it is done by a person who listens to your brief and makes sure they have a clear understanding before starting anything.
For brands that care how they look, who their audience is and how their work holds up over time, a commissioned illustration is still the stronger investment.
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