CONTENT CREATION

01 Dustin Martin Mural production
02 Content creation for the Indian Summer Festival
03 Filming production of mural backdrop for Peter Rowland Catering
04 Mars Activation for Melbourne Renegades
05 Dustin Martin mural production

If it's not on camera it didn't happen.

A finished mural is only part of the value. The story of its creation can make for excellent content and in a commercial context it's always worth leveraging. The making of it, the artist at work, the time-lapse from blank wall to finished artwork, is some of the highest-performing content you can put on social. Done properly, it performs extremely well and means you have a few less posts to worry about.

We offer content capture in three tiers depending on what the project needs and where the footage will go.

In-house. Dan shoots during the project using our DJI pocket and GoPro. Time-lapse, WIP shots and behind-the-scenes footage. Cost-effective and easy to build in to a lot of our projects on request.

Photographer or cinematographer. For projects where the content really matters, we bring in our photographer or cinematographer to shoot stills and raw video on site. We then provide that to you or cut it into a finished video, social cutdowns or whatever your brand needs.

Full production. For bigger campaigns where the mural is one piece of a wider rollout, we work alongside a content production company to deliver the full package. Useful when there's talent on site, multiple deliverables, or the footage needs to slot into an existing campaign.

Either way, you're dealing directly with us from the first conversation. One artist (Dan), one project manager (Helainie) and a trusted crew of exceptional collaborators.

If you're thinking of commissioning a mural and want it captured properly, book a free 30-minute consultation below. We'll help you scope the content alongside the artwork so you get usable, on-brand footage from day one.

Book a free consultation

Learn more about content creation

Some captured projects -

WE ARE 90 DEGREES

One artist - Dan. One project manager - Helainie. Together we create murals that make spaces better. We think our work speaks for itself. It's what we're known for. It's what we love doing. We've been in business since 2012. And Dan's been painting his whole life.

Learn more about us

01 Dan in action
02 Dan and Helainie
03 Helainie painting
04 Dan painting

Our Services

Learn about our process.

Some things you may be wondering.

What kind of content do you capture during a mural project?

Time-lapse video of the mural progressing from blank wall to finished artwork, behind-the-scenes footage of the artist at work, drone footage where appropriate, finished stills of the completed mural and short-form social cutdowns ready for Instagram, TikTok and LinkedIn.

Can content creation be added to a mural project I'm already commissioning with you?

Yes. The best results come from planning content alongside the mural from the start. We'll factor it into the schedule and brief so the footage we capture matches what your brand actually needs.

Do I own the photos and video?

You receive full commercial usage rights to all content captured for your project, agreed in writing before we start. We retain the right to use the footage in our own portfolio and marketing unless otherwise agreed.

How much does mural content creation cost?

In-house capture starts from a few hundred dollars. Photographer or cinematographer engagement is quoted per project depending on shoot length, deliverables and licensing. We'll provide a fixed quote upfront before any work begins.

Can you produce social-ready cutdowns?

Yes. We deliver short-form vertical edits sized for Instagram Reels, TikTok and LinkedIn alongside any longer-form video, so the same shoot gives you content for multiple platforms.

Do you offer drone footage?

Yes. Our amazing photographer has a few drones for aerial and wide-format shots where the site allows it. Larger or restricted sites can make things a bit more complex but our photographer is licensed and can manage the complexity so you don't need to worry about any of that.

Can you film a mural project anywhere in Australia?

Yes. Our in-house capture travels with the project. For higher-end shoots we work with photographers and cinematographers based in Melbourne and Sydney, and engage local crews when needed for projects further afield.